Walk into customer conversations better prepared
Bring more context about the customer’s world into discovery calls, executive meetings, account reviews, and everyday conversations.
Expert Brief
You cannot listen, watch, and read everything. You still need to know what matters if you want to increase revenue.
Customers do not need another salesperson who only knows their own product. The salespeople who become valuable to prospects and customers understand more about the customer's world.
Expert Brief helps you keep up with important information without turning research into a second job.
Expert Brief · New briefIntelligence Library
Trusted source processed
Key ideas, evidence, and sales implications preserved for later.
1searchable Library
Shortbrief depth
Comprehensivebrief depth
The information problem
There is more useful information than any salesperson can possibly consume.
Industry experts are talking. Customers are publishing. Competitors are moving. Markets change. New ideas appear in podcasts, videos, websites, research, documents, and other sources every day.
Some of it is noise.
Some of it could change the way you approach an account, prepare for a meeting, understand a customer problem, or recognize an opportunity.
The problem is not finding more information. The problem is knowing what deserves your attention.
Become more useful
Being better informed can change how customers see you.
Customers do not need salespeople to repeat information they can find on a product page. They value people who understand their business, their market, their pressures, and the changes happening around them.
A well-informed salesperson can bring a useful idea into a conversation, ask a better question, recognize a business issue earlier, or connect information the customer has not put together yet.
That is how a salesperson begins to become a trusted adviser rather than simply another vendor.
When customers see you as someone who helps them think, you have a better chance of being invited into future conversations, learning about opportunities earlier, and remaining relevant after the first sale.
A better way
Expert Brief helps you become informed without trying to consume everything yourself.
You choose the sources worth paying attention to. Expert Brief does the information-processing work, identifies what matters, translates it through a useful B2B sales lens, and keeps the resulting intelligence so it can become more valuable over time.
Spend less time consuming information. Bring more useful thinking into customer conversations.
The current product
Start with the sources you already trust.
Expert Brief currently works with podcasts. Choose the shows worth following, and Expert Brief processes new episodes into sales-relevant intelligence you can read and keep.
- 01
Choose trusted sources
Today, that begins with podcasts you decide are worth following.
- 02
Let Expert Brief process what is new
Eligible new episodes are discovered and transcribed automatically.
- 03
Extract what matters
Expert Brief identifies structured knowledge and creates sales-relevant Short and Comprehensive briefs.
- 04
Build a useful intelligence library
The resulting briefs remain available in your Library so useful information does not disappear into another chat or forgotten note.
What gets better
Know more without spending your day consuming information
Ask better questions
The more you understand about a market, company, problem, or trend, the easier it becomes to ask questions that move beyond the obvious.
Bring customers ideas, not just product information
Useful insight gives you something valuable to contribute even when you are not talking about your own solution.
Become someone customers want to keep talking with
Salespeople who consistently understand what is happening around the customer have a better opportunity to become trusted advisers rather than interchangeable vendors.
Build knowledge that becomes more valuable over time
Instead of consuming something once and forgetting it, keep useful intelligence where you can find it again when an account, meeting, or opportunity makes it relevant.
Expert Brief is not about helping you consume more. It is about helping you know more of what matters and use that knowledge when it can improve a sales conversation.
Future direction, not available today
The information you need does not live in one format.
Podcasts are the first source type, not the long-term boundary of Expert Brief. Additional source types are planned so the same intelligence system can eventually help salespeople work with more of the information they need to listen to, watch, and read.
Future direction
More ways to consume important information
Video, websites, publications, and customer-supplied documents are planned additions.
Future direction
Account intelligence
Future capabilities are intended to help salespeople follow strategic accounts through filings, investor material, releases, and other credible sources.
Future direction
Ask what you need to know
Semantic and hybrid retrieval, cross-source reasoning, and conversational access to the accumulated intelligence are future capabilities.
Become more useful
Build the knowledge that makes customers want you in the conversation.
The more useful you are to customers, the more reasons they have to keep talking with you. Expert Brief is designed to help you build that usefulness without spending your day trying to keep up with everything yourself.